Significant Sale: 41 Great Hill Road, Kennebunk

Aside from the esteemed caché in the luxury space and iconic navy and white signs, what drew me to the Sotheby's brand is how highly professional photography is regarded. It is required for all listings because it makes a difference. Listings that look better sell better. I coach all of my clients through a tedious preparation process to ensure every room shines (and keep a close check on the weather so that the outside does, too!), and work with a staging company for support with organization and rentals as needed prior to photos being taken.

Likewise, luxury listings may have a smaller buyer pool but yield more views with 3D Matterport and video tours. Take a look at this beautiful video of a recent significant sale at 41 Great Hill Road in Kennebunk. The sellers watched it again and again exclaiming, "I would buy this house if I didn't already own it!" Video, especially with music, appeals to our emotions and offers a connection beyond still photography's abilities.

Lastly, the third piece to ensure luxury listings are seen is to strategically select notable advertising outlets in addition to the dozens of our global syndication partners. For this particular home, I chose to advertise in The New York Times, The Wall Street Journal, and Maine Home & Design magazine. Not only was the goal to attract potential buyers from areas beyond our own, this home may have introduced brand new buyers "from away" to discover the potential within Maine's real estate market! 

Congratulations to all on the sale of this exquisite home built by Coburn Fine Homes in Kennebunkport. Photography and videography by Peter Morneau. Staging by Whitney & Co.